It's all about being "liked"
but did you know that in order for the number of fans to go up...
your page needs to be liked with PERSONAL pages?
When you "like" someone's business page
you need to use both your PERSONAL page AND your BUSINESS page.
You can switch back and forth here:
When you LIKE a page with your BUSINESS page
the avatars of those pages show up here
and you can CUSTOMIZE this to feature the pages you want!
Simply go to your EDIT PAGE button in the top right of your BUSINESS page
and click on the FEATURED tab, then EDIT FEATURED LIKES.
You'll be able to check the boxes of the shops and pages you WANT to rotate there.
Don't forget to hit SAVE when you are done!