Wednesday, November 28, 2012

Being Yourself - Don't Be Afraid to Let Your Business Sparkle

What is Personality Marketing? 

Example: Let's take Oprah... she is one of the most powerful women in the world, able to take unknown authors to the top of the New York Time bestseller list just by mentioning them on her show. Her entire business is built around her personality.

People will often follow websites not for the content, but because people like the personality behind the website. In many industries, success is determined much more by your personality than by anything else.

Most People Are Afraid to Let it Shine

Everyone has a personality. When you're with your friends, you probably say things spontaneously that are simply hilarious. And you probably aren't afraid to express your own opinions.

But online, people tend to tone their personality down. They sound "proper" rather than spontaneous. They err on being right down the middle, rather than risk their audience by expressing an actual opinion for fear of being rejected.

This can only get you so far, but you can't build a successful business on it. Most people are afraid that they'll lose their audience if they let their personality out. The opposite is true. You need to remember that when you create content, you are doing so to build relationships. How can you build a relationship with your audience if you aren't being your true self?

When you withhold your personality, you don't grow your audience. You will sound false. People just won't be that drawn to your work. When you really express your personality, it's true that some people will be polarized away from your work. But those people weren't really your audience anyway. Don't be afraid to lose a few people who don't connect with you. By letting your personality shine, you'll grow your following of people who appreciate your business.

How to Let Go

Telling someone to just express their personality can be about as useful as telling someone to just "be yourself".  For some people, it just doesn't come easily at first. So what can you do?

Grab some paper and a pen. Write your blog topic, as if you were just talking to yourself or writing an email to a friend. Talk the way you normally would. Pour your emotions, inner thoughts, and quick witticisms into the post.

Once you're done, let it sit for a day, then use that rough draft as the outline or foundation for your post. Polish it up a bit but keep the personality.

Feeling the Love

I think the best thing about letting your personality out is the awesome response you'll get from your audience. People will be much more excited about your work and look forward to hearing more from you when you're pouring your heart into it. They will feel more of a connection, and be more comfortable leaving comments and responding to you.

Start letting your personality out to your audience. Then listen to their feedback. Let the excitement from your audience pour over into your own excitement, and use that to bring even more emotion into your personality marketing.

Want to read more on Personality Marketing? The 3 part series continues:

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